A functional and useful app for businesses that would like to deep dive into customer data
Twilio has been an immensely powerful tool for me to source and analyse customer data for the purposes of improving my marketing, …
Starting at $120 per month
View PricingOverview
What is Twilio Segment?
Segment is a customer data platform that helps engineering teams at companies like Tradesy, TIME, Inc., Gap, Lending Tree, PayPal, and Fender, etc., achieve time and cost savings on their data infrastructure, which was acquired by Twilio November 2020. The…
Recent Reviews
Pricing
Free
$0.00
Cloud
Includes 1,000 visitors/mo
Team
$120.00
Cloud
Includes 10,000 visitors/mo
Business
Contact Sales
Cloud
Custom Volume
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://segment.com/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $120 per month
Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Twilio Segment?
Segment is a customer data platform that helps engineering teams at companies like Tradesy, TIME, Inc., Gap, Lending Tree, PayPal, and Fender, etc., achieve time and cost savings on their data infrastructure, which was acquired by Twilio November 2020. The vendor says they also enable Product, BI, and Marketing teams to access 200+ tools (Mixpanel, Salesforce, Marketo, Redshift, etc.) to better understand and optimize customer preferences for growth— all integrations are pre-built and accessible through a central dashboard.
Twilio Segment Features
- Supported: ​​Data Capture & Delivery — Collect data from every customer touchpoint and send your data to hundreds of tools and data warehouses
- Supported: ​​Personas — Unify user history across devices and channels into a comprehensive profile, synthesize raw data into traits, audiences, and predictions for each customer, and share those profiles with all of your marketing tools
- Supported: ​​Data Filtering & Schema Locking — Set defaults and event requirements to control your data cleanliness and block rogue events from hitting your integrations and warehouses
- Supported: ​​Historical Data Replay — Load all of your historical customer data tracked with Segment into new tools or warehouses
- Supported: ​​Historical Data Replay — Load all of your historical customer data tracked with Segment into new tools or warehouses
- Supported: Enterprise Security — Configure Single Sign-On and restrict account access to certain team members
- Supported: ​​Notifications & Alerts — Get proactive alerts when account changes are made or there are updates to your warehouse
- Supported: Cross-Domain Analytics — Unify your customer data and performance metrics across domains, content properties, or marketing sites
Twilio Segment Screenshots
Twilio Segment Integrations
- Zendesk Suite
- Stripe Payments
- Google Analytics
- Amazon Redshift
- Optimizely Web Experimentation
- AppsFlyer
- Braze
- Salesforce
- Amplitude
- Big Query
- Adobe
- + 200 other technologies
Twilio Segment Competitors
Twilio Segment Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Countries | North America, South America, Europe, Asia, Australia |
| Supported Languages | English |
Twilio Segment Downloadables
Frequently Asked Questions
Twilio Segment starts at $120.
mParticle and Astro by Astronomer are common alternatives for Twilio Segment.
Reviewers rate Support Rating highest, with a score of 7.7.
The most common users of Twilio Segment are from Small Businesses (1-50 employees).
Comparisons
Compare with
Reviews and Ratings
(101)Attribute Ratings
Reviews
(1-4 of 4)Companies can't remove reviews or game the system. Here's why
We use segments to pass our 1st party event data to our 3rd party endpoints. It is the one place we create events and ensure events are working for all downstream applications.
- Integrates with 3rd parties very easily.
- Easy to see event data live for debugging.
- Easy to add a new endpoint/application to receive the data.
- Allow databases to push data to segment to then push data to the endpoints. E.g. make Snowflake a 2-way integration.
- Reliability in passing event data
- Easy to debug
- We don't spend that much time maintaining events.
- It's very easy to add new integrations which means there is little need for developers.
Tealium was slow to set up and unreliable. It has better pricing but took significantly more Dev time to implement. We also could not debug issues and their support was slow to assist.
July 01, 2020
Segment Offers Great Data for a Great Price
Score 8 out of 10
Vetted Review
Verified User
We use Segment to send all of our front-end usage data to our data warehouse, as well as sending key events to 3rd party ad, CRM, and other tools. We use the filtering functionality, the visual tagger, and some of the webhook functionality as well. It's used by marketing, data analytics, data engineering, and customer service, as well as our engineering/product teams.
- Strongest catalog of integrations of tools of this nature.
- Good support and service, good salespeople.
- Reasonable pricing for what it is and the value created (comparable tools would cost significantly more).
- Makes data warehouse-based analytics accessible to startup organizations.
- Some connectors (EG HubSpot source) do not have necessary fields/data and it's unclear how to get these built out.
- Some destination connectors have limitations and can require rework to make the data flowing thru Segment meet the requirements of the ad connectors.
- Not much consistency across connectors.
- At scale, can struggle with data volumes and loading data in one sync, causing data to change retroactively.
- Segment has enabled us to get a full view of our front end activity, join it to our back-end activity, and get full visibility into our funnels and user activity.
- Segment lets us send events to ad tools with a full audit trail so all the numbers line up.
- Segment also brings data from other sources into our data warehouse, saving our data engineering time from building commodity connectors.
Segment is considerably cheaper but doesn't have the GUI for non-SQL users. GA Premium doesn't have all the data connectors, and can be more difficult to configure on SPAs.
Segment is used by a variety of people across our marketing/growth, customer experience, analytics, and engineering teams. As it's a foundational piece of our data platform, many people across the organization are stakeholders.
Very little is required to support it out of the box. Some light front-end development and permissions to add a data warehouse connector, plus some SQL skills are all that's really needed to get going. With the visual tagger, it likely doesn't even need front end resources.
If you want to do complex things with Segment, you'll need to assign more back-end (sending server-side events) and data engineering (flowing data thru pubsub, etc.) resources to do more.
We have brought in an external consultant to support Segment's Google Analytics/Google Tag Manager integration.
If you want to do complex things with Segment, you'll need to assign more back-end (sending server-side events) and data engineering (flowing data thru pubsub, etc.) resources to do more.
We have brought in an external consultant to support Segment's Google Analytics/Google Tag Manager integration.
August 14, 2018
The best option for event tracking out there
I was working as the head of analytics at a startup incubator, so I evaluated many different data and marketing automation tools. After trying most of them, I settled on Segment as the best for a few different reasons. The main reason is the ease in basic event and page tracking. After that, it was all the different sources and integrations.
- Ease of event tracking. Just like Google Analytics, except you can warehouse your own data for a reasonable price. Warehousing your own event data is critical for companies that want to leverage data science at some point in their existence (which should be all companies these days).
- Price. Startups can get by with the free version of Segment for a long time.
- Integrations and sources. Segment makes it easy to warehouse other types of data such as Google AdWords, Facebook Ads, etc. It also allows you to send event data to 3rd party services like Google Analytics.
- More and richer sources. For example, MailChimp is a source but the data you get from MailChimp is quite limited. I ended up writing my own scripts to take better advantage of MailChimp's API because Segment's integration was lacking.
- Better examples on how to set up event tracking. Pageview tracking is easy enough, but it would be nice if they had a sample app and corresponding code for it and showed you, via Git commits, how to add various kinds of events.
- Event tracking lets you take ownership of your own data, which in part makes it easy to craft metrics and do deep dives to see how your product is working. This has a huge ROI, because without metrics you're basically flying blind.
- You can also use Segment's event tracking to fuel your experimentation and AB testing strategies. AB testing is the best way to ship features in a tech product with confidence that you're making a positive impact.
The competitors above either charge a lot if you want to warehouse your data, don't allow data warehousing, or make it very difficult to warehouse your data (requiring you to write custom scripts and run them on schedulers). Segment makes it easy to warehouse your application's event data. Not only that, it allows you to warehouse 3rd party data sources. None of the competitors do that.
February 02, 2018
Segment makes life easier
Segment is used across all departments/groups to manage software on our marketing site and applications. We also push all activity through Segment with defined actions and store that in our database for further analysis. This allows us to better understand what our users are doing, why they're doing it and how we can make their experience better for them.
- Integrates 3rd party software into your site
- Tracking custom events
- Ultimate in flexibility, track how you want to track
- Dashboard could be laid out better
- Ability to accurately target users at a granular level
- reduced developers time when adding a new analytics program
Similar offering, since I didn't go with them I couldn't a more in depth response.